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While competing in the first ever Big Eight Decathlon Conference Championship for the University of Nebraska, Jeff Loescher won the competition, but came away disappointed because he knew he could do better... but how?

A standout athlete in high school, three-year starter varsity basketball, three consecutive Class A State High Jump Titles, as well as top finishes in sprinting and long jump.  He did all of this without lifting any weights.

Attending the University of Nebraska - Lincoln
One reason he selected NU was the well-known strength & conditioning program.  Which paid off immediately, in his first ever collegiate meet he surpassed the magical 7’ mark, a goal that eluded him in high school.  He continued his training and became a consistent 7’+ jumper with a best of 7’3½” by the end of his sophomore year.  It was then announced that the decathlon would be added as an official event to the Big Eight Conference Championship his Senior year.  With the support of his coaches, Jeff started training for the grueling 10 event competition.  It was during that transition that he began to make substantial gains in the high jump, peaking at 7’6”.  Jeff attributes this gain by switching to full functional movements focused on shoulder-to-hip strength and overhead training, something that jumpers/sprinters don’t train enough, even to this day. 

Starting Odin
He won the conference championship despite being a poor javelin thrower,
“I could easily throw a football/baseball 60+ yards, but that arm-strength didn't transfer to the javelin.”  - Jeff

This became a source of frustration as his "traditionally learned" over-the-shoulder throwing motion was preventing him from pursuing his dream of qualifying for the US Olympic Team.  It wasn’t until after college, late in his career that he met and began training with Tom Petranoff.  At the time, Tom was one of the world's premiere javelin throwers.  A two-time Olympian and Javelin World Record Holder, Tom had clearly figured out a winning throwing technique.

Kinetic Training
As they became friends, Tom shared his strategy of combining science-based mechanics of movement with a training philosophy of Test-Access-Adjust-Train. 

"If you're serious about improving any over-the-shoulder throwing motion, you have to embrace a regimen that builds a strong, balanced foundation.  Those athletes looking to take short cuts and bypass fundamental techniques may/will have limited success and are destined for potential career ending injuries. I used this system for 17 years and attribute much of my success, and lack of injury, to the fundamentals taught with the Odin Kinetic Training System." - Tom



Jeff received his teaching degree in Exercise Physiology from the University of Nebraska - Lincoln. While there, he was a four-time Letter winner, All-American high-jumper, his indoor best of 7'6" stood for 23 years.  He was also the first every Big 8 Conference Decathlon Champion and served as Team Captain for two years.

After chasing his Olympic dream by competing after college, he realized The Olympics were just beyond his reach and began a career internationally as an Account Executive in the Healthcare Manufacturing industry.  Throughout his career, Jeff learned the value of applying science-based products/services to real world situations in order to achieve success.  Combining data driven knowledge with effective training led Jeff to be a recognized sales leader in the industry.


Throughout his career, Jeff remained focused on helping athletes reach their potential and has volunteered as and Assistant Coach for Washington University, Lindbergh, Parkway South and Principia High Schools in St. Louis, MO.



Tom's love of athletics started early age and became a top-level athlete in high school by lettering in baseball, football, and golf. Shortly thereafter he discovered the javelin and his life changed forever. Tom achieved great success in the javelin, he is a two-time Olympian, World-record holder (1983 & 1986), and held a Top 10 worldwide ranking for over 10 years, most impressive is competing until age of 45!


In 1988, Tom moved to South Africa where his career progressed to include working with Mobil Oil and local governments to develop track & field programs. A couple years later he invented the TurboJav and started coaching, which included the position of Head Coach for the 1996 Paralympic Games in Atlanta.


Upon returning to the US in 1998, he continued to develop the TurboJav and established a curriculum for school programs. Since then, the program has expanded the program with AAU, USATF, and Special Olympics.


He continues to coach and train elite athletes from around the world.


"I have an unyielding passion for athletics and my vision is continue to support the sport of track and field and positively impact the lives and educational experience for disabled students and athletes."

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